Microsoft and Yahoo joint venture

There was a recent article in the New York Times about a joint advertising venture with Microsoft and Yahoo. This is an attempt for Microsoft to become a stronger competitor with the Google. Google has harnessed the power of the Internet in the best way possible and is wildly successful at gaining revenue in advertising. Microsoft and Yahoo are both companies that are second when it comes to innovation. Microsoft has a difficult time comparing to Apple simply because Apple's products are different than anything else offered. Google is obviously a powerhouse and trumps Yahoo in almost every facet of the company. If Microsoft and Yahoo were to join forces, there would be a potential for the companies to become contenders with Apple and Google.

http://bits.blogs.nytimes.com/2009/04/10/microsoft-and-yahoo-are-said-to-be-in-talks-on-ad-deal/?ref=business